Course: Brand Strategy and Research
In a group we were assigned to pick a brand out of a list of collected brands and do a brand audit on the brand. This was an all semester project, and was done in two separate parts put together in the final presentation. For the brand audit we created a survey and received 70 responses on the survey from people in the class, and people that the group knew. Research was done on all of the information provided in the presentation, and was split among us as team members. This project gave me experience within researching a brand and understanding what advertising/marketing strategy would work best for the brand. Working within a group to do this also allowed me to gain experience in working in a team and communicating effectively for a common goal.
