Course: Art Direction
Worked to develop an already existing advertisement into two new campaign and achieve an understanding of the brand idea and the big idea while utilizing storytelling skills, and practicing design execution. Explored how successfully coordinated advertising campaigns are designed, using a balance of consistency and variety.
We were asked to provide a full page magazine ad to research and recreate into a triplet and cousin ad. To the left is the originally published ad.
I found the photos used on Unsplash and edited them in Photoshop. I also used Photoshop to edit other elements of the photo in. I then pulled the different elements into InDesign and added the text and the finishing elements to the advertisements.