The Campaign Concept: For all your skin desires
The Challenge:
Dove soap is a parity product with a distinct brand message with many different standout qualities, and soaps. The goal of this campaign is to showcase Dove’s body wash as a better options than other brands with similar products.
The Resolution:
“For all your skin desires” showcases all the different options Dove has. Skin care and self care has become a big focus of many different generations including Millenials and Gen Z. “For all your skin desires” tells viewers that no matter the need, want or desire Dove has the body wash for them.
