Course: Introduction to Art Direction
Completing the Pour Decisions Project gave me experience in designing a logo, and campaign material along with developing a mood and theme for a business. Working in a group we were tasked with creating a campaign for an imaginary Stephen Starr bar/lounge that the class was able to name and chose the location of. Each group was then tasked with designing the theme of the restaurant and creating different campaign media along with a menu for the cafe. I was able to come up with the theme of the bar/lounge, the northern lights, and got to work alongside my group members to collectively design the campaign content.
Scroll to view menu and campaign content!
Menu
FaceBook Banner Ad
Twitter Post Ad
Newspaper Ad
Poster Ad
Instagram Story AD
Magazine AD