The Campaign Concept: Do it for the plot
The Challenge:
Bumble’s “Celibacy Is Not The Answer” campaign became controversial as campaign messages were mistaken as shaming women that aren’t sexually active. The goal of the campaign is to reach the same audience with the same message while staying mindful of the overall tone of the campaign.
The Resolution:
The goal of the Internship was to further develop the Overbook brand, create their website. Our team wanted to inform current patrons of The Overbrook Night Market of their new website/online store.
