The Campaign Concept: Adopt A Kennel
The Challenge:
Philadelphia Paws is a non-profit animal shelter that runs off of donations to keep the establishment running. The goal of the campaign is to encourage the audience to donate to the shelter.
The Resolution:
“Adopt a Kennel” asks viewers to donate to the Philadelphia Animal Welfare Society by showcasing the different dogs that they currently have in their shelter. Allowing pet sponsors a more hands on look into their shelter pets life, also receiving updates about their chosen shelter pet.
