Course: Media Planning
Worked in a team to create a mockup media plan for Abington Health. The set budget for the campaign was $1 million, and we were expected to keep within the budget when deciding the media for the campaign. The media plan includes a company overview, a competitive review, target audience, marketing and campaign objectives, campaign strategy, complete media plan, creative examples, and a flowchart. I was responsible for developing the objectives, the strategy, and the creative mockups for the campaign. The project gave me experience with developing a media plan, and allowed me to practice creating an advertising campaign/media plan.
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